Display Advertising Rates
Effective December 1, 2011
Terms
Rates are applicable to local retailers, and are commissionable to agency advertisers. Advertisers without approved credit must pay in cash prior to insertion until credit is established. 1-1/2% interest per month on accounts that are 60 days old. Rates Open & National Rate: $10.92 per column inch Regular Rate: $8.14 per column inch Repeat Insertions: Repeat insertions of the same ad of at least 63 column inches, when ordered with the first insertion, receive 15% off the applicable rate, providing no copy change is required and the ad is rerun in consecutive editions. Position Premium: Display on any page requested, when granted, 15% extra. Display Classified & Auctions: $12.06 per column inch. No discounts apply. Special positions in this section cannot be guaranteed. Non-Profit Rate: Subject to interpretation by The Herald of Randolph and available to qualifying organizations upon request. $8.14 per column inch with discounts for volume, frequency, or both. Color Rates: $75 per additional color. Four-color process color is $100. Early notification necessary for process color. Volume Rates regular open 1/4 Page $8.00 (252.00) $10.63 (334.85) 1/2 page $6.41 (403.83) $9.70 (611.10) 3/4 page $6.37 (587.63) $9.24 (852.39) full page $6.35 (781.05) $8.80 (1082.40) Mechanical Requirements Send text files or PDFs. Screen to a 85-lpi. +Broadsheet Page: 6 columns to a page, each column 2-1/16" wide with 1/8" between columns. Column depth, 20-1/2", 123 column inches per page. Makeup and printed page by inches, 13" by 20-1/2"; double truck, 26-1/2" by 20-1/2". Tab page: 5 columns by 12-3/4", 63-3/4 column inches to the page. Preprinted Inserts Preprinted insert rates are as follows: Minimum (2 full broadsheet pages or 4 tab pages) $350.00 Four full pages or 8 tab pages $450.00 Six full pages or 12 tab pages $550.00 Full size and tabloid sections accepted. Other sizes subject to publisher's approval. Special Sections, Pages & Supplement Calendar January: Farm Show Super Bowl February: Spring Bridal Health & Fitness Valentines Day Dining Guide March: Spring Car Care St. Patty's Day April: Home & Garden Softball, Baseball, Lacrosse May: Mother's Day June: Grads & Dads Face to Face July: Summer Dining August: Back to School September: Tunbridge Fair October: Winter Ready! Fall Dining Halloween November: Hunting Pages Celebrity Hunter Tribute Holiday Gift Guide Holiday Dining December: Holiday Gift Guide #2 Holiday Dining #2 Basketball, Wrestling, Gymnastics Christmas Cards New Years Dining & Entertainment Bulk Contract Rates Are available for accounts which advertise 500 column inches a year or more. 500-1000 column inches: $7.80 1001-2000 column inches: $7.26 2001-3000 column inches: $6.93 3001-4000 column inches: $6.60 4001-5000 column inches: $6.08 5001-6000 column inches: $5.99 6001-7000 column inches: $5.66 Special Services Metro, Clipper art & layout services available at no charge. Sales staff and artists will assist with layouts and production. Electronic transmission in several formats is accepted. We work in Photo Shop and QuarkXpress. Proofs of ads shown on request. Deadlines are advanced one day when proofs are requested. Tearsheets will be provided upon request if ordered before publication. Deadlines Full or Half Page, or Process Color Thursday before Publication Supplement Advertising 2 Weeks before Publication Preprinted Inserts 1 Week before Publication All Others Monday before Publication If the Thursday of publication falls on a holiday, advance all deadlines by one day. Changes in original copy may be made after the deadline only at the discretion of The Herald. A charge will be made for composition costs. Cancellation deadlines are the same as deadline dates noted.
The Herald of Randolph
P.O. Box 309, Randolph, Vermont 05060
(802) 728-3232
FAX (802) 728-9275
Email: ads@ourherald.com
Website: www.ourherald.com
M. Dickey Drysdale - Editor & Publisher
Jill Montgomery-Advertising Manager
Maureen Storm-Account Representative
Bob Martin-Account Representative
Nathan Wright-Account Representative
Circulation
6000 copies weekly, including saturation coverage of central and western Orange County and northern Windsor County.
Copyright 2000-2012 OurHerald, Inc. All Rights Reserved.
