Display Advertising Rates
Effective December 1, 2015
Rates are applicable to local retailers, and are commissionable to agency advertisers. Advertisers without approved credit must pay in cash prior to insertion until credit is established. 1-1/2% interest per month on accounts that are 60 days old.
Open & National Rate: $12.06 per column inch
Regular (regular advertising - see Repeat or Frequency insertions below) Rate: $8.99 per column inch
Repeat Insertions or "Frequency" Insertions: 4 insertions or more: $10.53 per column inch (4" minimum ad). 13 insertions within 6 months receives the non-profit rate of $8.99 per column inch (4" minimum ad). Changes to the ad, as well as placement of the ad, are accepted.
Position Premium: Display ad on any page requested and guaranteed, $12.94 per column inch
Opposite Classified & Auctions: $12.99 per column inch. No discounts apply. Special positions in this section cannot be guaranteed.
Non-Profit Rate: Subject to interpretation by The Herald of Randolph and available to qualifying organizations upon request. $8.99 per column inch with discounts for volume, frequency, or both.
Color Rates: $75 per additional color. Four-color process color is $100. Early notification necessary for color.
Business Directory Rate: $4.85 per column inch. Changes can only be made on a month to month basis. The first Tuesday of the month by noon.
Supplement Rates: $8.99 per column inch. Ask about possible special color and/or doubling size.
1/4 Page $8.83 (278.15) $11.74 (369.81)
1/2 Page $7.08 (446.04) $10.71 (674.73)
3/4 Page $7.04 (644.16) $10.21 (934.22)
Full Page $7.01 (862.23) $9.71 (1,194.33)
Send text files or PDFs. Screen to a 85-lpi.
+Broadsheet Page: 6 columns to a page, each column 2-1/16" wide with 1/8" between columns. Column depth, 20-1/2", 123 column inches per page. Makeup and printed page by inches, 13" by 20-1/2"; double truck, 26-1/2" by 20-1/2". Tab page: 5 columns by 12-3/4", 63-3/4 column inches to the page.
Preprinted insert rates are as follows:
Minimum (2 full broadsheet pages or 4 tab pages) $375.00
Four full pages or 8 tab pages $475.00
Six full pages or 12 tab pages $575.00
Full size and tabloid sections accepted. Other sizes subject to publisher's approval.
Special Sections, Pages &
January: Farm Show Supplement
Super Bowl Page (s)
February: Valentine's Day Page (s)
Bridal Page (s)
Bethel Home Show Supplement
March: Pet Page (s)
April: Spring Sports Intro
Spring Into Spring Supplement
May: Mother's Day Page (s)
Summer Fun Supplement
June: Face to Face Supplement
Grads & Dads Page (s)
July: Summer Dining Section
August: Energy Efficiency Supplement
September: Fall Sports Intro
Tunbridge Fair Supplement
Locally Brewed Page (s)
October: Locally Harvested Page (s)
Winter Ready Supplement
November: Hunting Section
December: Holiday Gift Page (s)
Holiday Corner Page (s)
Winter Sports Intro
Christmas Card Section
New Year's Celebration Page (s)
Bulk Contract Rates
Are available for accounts which advertise 500 column inches a year or more.
500-1000 column inches: $8.62
1001-2000 column inches: $8.02
2001-3000 column inches: $7.65
3001-4000 column inches: $7.30
4001-5000 column inches: $6.72
5001-6000 column inches: $6.62
6001-7000 column inches: $6.25
Clip Art & layout services available at no charge. Sales staff and artists will assist with layouts and production. Electronic transmission in several formats is accepted. We work with InDesign. Proofs of ads shown on request. Deadlines are advanced one day when proofs are requested. Tearsheets (both DIGITAL or HARD COPY) will be provided upon request if ordered before publication.
Full or Half Page, or Process Color Thursday before Publication
Supplement Advertising 2 Weeks before Publication
Preprinted Inserts 1 Week before Publication
All Others: A Section: Tuesday 4:00 before Publication; B Section: Tuesday Noon before Publication
If the Thursday of publication falls on a holiday, advance all deadlines by one day. Changes in original copy may be made after the deadline only at the discretion of The Herald. A charge will be made for composition costs. Cancellation deadlines are the same as deadline dates noted.
The Herald of Randolph
P.O. Box 309, Randolph, Vermont 05060
PHONE (802) 728-3232
FAX (802) 728-9275
Tim Calabro - Editor & Publisher
Nathan Wright - Advertising Manager
Rachel Irish - Advertising Representative
Maureen Storm - Advertising Representative
Brandi Comette - Advertising Representative / Sports Editor
5500 copies weekly, including saturation coverage of central and western Orange County and northern Windsor County.